This concept project explores how thoughtful menu design can improve the way guests interact with a restaurant. With no clear visual hierarchy, every item initially competed for attention—making the menu harder to scan and slowing down decision-making. The layout was restructured with clear hierarchy, intentional spacing, and strategic highlights to guide guests more naturally. The result is a more intuitive experience that builds confidence, encourages higher-value choices, and turns the menu into a tool that supports both the dining experience and the business.
